UX & UI Design, User Research, Visual & Motion Design

Currently working in πŸ‡ΈπŸ‡¬ Singapore at Citibank (Banking & Finance). πŸ§‘πŸ»β€πŸ« taught at Smartcademy, UX and Design Thinking.

Previously worked at Atome ****(Fintech, Buy Now Pay Later), Papier Blanc (Design Agency), Govtech (Government Agency), and StashAway (Fintech, Robo-Advisor).

Fluent in πŸ‡¬πŸ‡§ English and πŸ‡¨πŸ‡³ Mandarin. Conversational in πŸ‡°πŸ‡· Korean.

What I’m about

Hi there πŸ™‹πŸ»β€β™‚οΈ! I am a designer, researcher, and instructor with an educational background in software development. I believe that great design involves problem-solving and creating value for users. My focus is on making a positive impact on the user experience through design and research.

My approach

I focus on being user-centric, data-driven, and research-driven while achieving business objectives given the technology, time and resources. My UX process involves collaboration with designers and stakeholders to gain unique perspectives, pursue innovation by taking controlled risks and thinking out of the box; make mistakes and learn from them, critical thinking, and iterative designs through prototypes and testing to create the best user experience possible.

My work

I have designed B2C and B2B products for mobile apps, web apps, responsive/h5 websites, and dashboards. In addition to UX & UI design, I have also produced many visual and motion design works. My work areas include UX & UI design, design systems, user research, visual design, design & research operations, design leadership, data analytics, and design advocacy. I also enjoy teaching, coaching, and mentoring others about UX & UI Design.

<aside> πŸ–ŒοΈ I’m proficient with Figma, Sketch, Illustrator, Photoshop, After Effects, Axure, Invision, Figjam, Maze (UT)

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<aside> πŸ—ΊοΈ I’m open to local, abroad or remote Consultation Work, Project Work, Collaboration, Giving Advice, Teaching Courses, Speaking at Events, Mentoring, Job Opportunities

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Explore


Resume

Contact

Portfolio

Tip: Use filters to find specific work.

<aside> ⭐ Not sure where to start? Here are recommended case studies:

  1. Reduce User Anxiety When Investments Underperform β€” How I use a research-driven design process
  2. Improve User Trust and Onboarding Experience - Part 1 β€” See how I approach a data-driven design challenge
  3. Design Efficiently and Create Better User Experience β€” Built Design System from scratch for the team to deliver the best product
  4. Turn Down the Pain and Dial up the Joy of Research β€” Started Research Ops to make user research more accessible
  5. β€” to see my visual and motion design works </aside>

Design Case Study, Design System, User Research

Product Design

Visual & Motion Design

Course, Workshop, Mentorship